Before getting started with the guide, let’s see what product boxes wholesale is? The product box is referred to as the exterior of the product. It includes material of the box, graphics on it, use of colours and fonts that can be printed on wrapping bottle, wrapping sheet or any other kind of container.
It can be taken a functional tool or how else you are going to carry, store, or display your product? Though it has a lot more importance. A well-designed product box is able to tell a story. It holds a sensual experience, engaging your clients through sight, touch, and possibly smell, depending on the product. All of these sensual experiences help your consumers to understand what enclosed product is, how it can be used, and most importantly, who should buy it.
In this go-to guide to product boxes, we discuss how your packaging can tell a story and build a brand image you want.
Three Important Questions
Before you start with product packaging boxes, there are 3 essential questions that you just need the answer to.
- What is the product?
- Who is the buyer?
- Where your product is being sold?
1. What is the product?
This should be an easy question. What are you trying to sell? In which size? It is made of? Is it fragile?
Such questions are going to help you determine if your product requires any logistical treatments with regards to packaging. For instance, a fragile product may require a sturdy packaging. Or a relatively odd or large product may not fit in pre-designed boxes, for that you need custom boxes to pack them.
2. Who is the Buyer?
Is the product related to men or women, or is it unisexual? Can children use it? Or is it mainly for an adult? Does concern environmental changes? Is it for an economic class? Or a luxury product?
A product box should be designed for its ideal buyer. You need to determine your target market before you start designing its packaging. If your product is for the affluent market, you need to pick a material that tells there is a luxury product inside. Likewise, you don’t want to spend your money on an economical product box.
3. Where is it being sold?
To me, it is the most important question of all. So, are you planning to sell your product online or at a retail store?
The packaging of your product highly depended on this question. You might want to design your packaging differently if the product is going to be shipped to different places. If you are selling your product online, you need to have a relatively tighter packaging and shouldn’t leave a lot of space in the box that could cause your product to rattle around, and eventually damage the stock.
Similarly, the retail box should be able to compete with other products on the shelf. The designing of the retail box is a completely different approach. Aspect like size, material, and elegance should be considered.
Budgeting is another important part of wholesale product packaging. You want to stop your box production when you get a little low on budget. For that, you can break down your budgeting into two parts:
- One-time investment.
- Per-item investment.
One-time investment includes things like designing of the box, box shipping, and other things for which you are going to pay only once unless you want to completely change your design.
Whereas, per-item investment is referred to as material and labour cost. Each packaging is going to cost a certain amount. That per box cost will include everything you are opting to use in the packaging.
You need to estimate the cost of your product box before you start the very first designing process. Always remember, cheaper isn’t perpetually a better option. A little investment in the material can bring your product in the mainstream.
Give maximum information
Your box should be able to give sufficient information to the buyer. As such information will represent a particular brand aesthetic, for that make sure to provide necessary details. The most basic information should be the quantity of product, its composition, method of manufacturing, date of manufacturing, or endorsements (if any). Below are the set of essential details that any packaging box should have:
- Safety Instructions: If your product is potentially dangerous to children, do mention it. Give relative guidelines on its usage.
- Barcode: It isn’t the most glamorous part of the box, though it is an essential one. Barcodes aren’t one of the aesthetics, they play a much important role. While imprinting the barcode, make sure it is clear, concise and scannable.
- Manufacturer or Importer: Your box should have the name and address of the importer or manufacturer. In case a consumer has a claim regarding the quality of the product, or just want to know additional information. This is your chance to get the credit, place all of your details on the box.
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Pick the right material
The last but not the least thing that you should worry about while designing your packaging is the material. The selection of material will depict the quality of your box. There are plenty of options for you to choose from. However, the choice should be according to the product. The most popular options are:
- Kraft boxes
- Cardboard boxes
- Plastic boxes
- Wooden boxes
- Metallic boxes
Before finalising your material, get as much information as you can get about the material. Some of them might be heavy, while others will be biodegradable. So, study your material well.
The packaging of your product will determine your place in the market. If your clients aren’t satisfied with the outer look of the product, they are not going to bother how high-quality product is enclosed inside.
The above-mentioned go-to guide is sufficient enough to help you create a mind-boggling packaging that can win thousands of your customer, and eventually, give your higher profits.