What are the benefits of a CRM in real estate?
That’s one of the major questions many real estate businesses ask when implementing digital solutions. However, the answer is quite simple and obvious; a CRM solution is a perfect tool to boost conversions and revenues in your real estate business.
With custom real estate CRM software, you can generate more leads, personalize your buyer’s journey, and get customer-specific information that your agents can use for more conversions. Not just that, but better customer relationships, data-backed business decisions, automated email replies and follow-ups, and structured information management are some of the perks you get with custom real estate CRM software.
Maybe that’s why the real estate CRM software market is expected to reach US$70.92bn in 2022. Moreover, this number will further cross the mark of US$119.30bn by 2027!
Thinking about what can a custom CRM solution offer your business? Here are the top six amazing benefits of real estate CRM software!
What are the Benefits of Real Estate CRM Software?
Real estate agents and managers often are concerned about one particular thing – unable to reply to their customers in real-time. Furthermore, storing the conversations with hundreds of customers also seems daunting when done manually. But, thanks to cloud-based real estate CRM software, you today can store limitless information about your customers safely in the cloud.
Managing their preferences, budget, type of property, and contact information have become a piece of cake. Furthermore, a CRM solution lets you auto-response to your clients with personalized messages. For instance, “Sorry for the auto-response! I’m out with clients and wanted you to know I received your message. Our team is already working on your inquiry. As soon as my schedule clears, I will get back to you.”
More Quality Leads
Another benefit of custom real estate CRM software is that it boosts your lead generation process and offers quality leads. With a custom CRM solution, you can easily identify the opportunities in the market, send them personalized emails and messages, and track their sales journey.
From social media to website engagement, you can know every minute detail of your customer’s interaction with your company. And using that data with an AI-powered tool, you can get useful insights into your customer’s behavior, intent, and needs. You can even target people with similar buyer personas using an automated CRM solution.
Automated and Standardize Workflows
One of the coolest things about real estate CRM software is that it automates and simplifies the most tedious business operations. It is often seen that most processes aren’t easy to follow when done manually.
However, with a real estate CRM solution, you can automate and standardize your wor processes. For instance, the managers can create certain workflows where agents can create legal papers, submit them on the CRM, and even send those papers to higher managers for the signing process. Similarly, your marketing team can create emails or automate the follow-up and reply process to get more time for other critical work.
Seamless Execution of Paid Campaigns
Are you tired of running multiple ads to get quality leads for your real estate business? Well, it is time to reduce your expenses and focus on what is bringing you good results! Yes, it is all possible with a custom real estate CRM solution.
A custom CRM solution lets you target your audience with a specific set of keywords and ads. You can not only run multiple ads but can even manage them from a single platform. That means you get all the data related to your campaigns, including click-through rates, open rates, conversions, impressions, etc. In short, you can know what campaign works for you and what needs to be removed or altered!
Data-driven Business Decisions
In today’s competitive world, data has become the most crucial asset form any business, and real estate is no exception! Whether you want to target your audience with the best deals or you need to analyze the current trends, data is everything.
However, getting data from various touch points, storing it securely, and analyzing it to produce business insights is a work that legacy systems are incapable of. Enters real estate CRM software!
With a custom cloud-based CRM solution, you can easily store valuable data from various touchpoints (website, social media, ads, etc.). Your managers can easily leverage that data to get meaningful business insights that can be further used for business expansion. And not to worry, all that data is stored in the cloud with access-based rights.
Increased Customer Retention Rates
Lastly, an amazing benefit of real estate CRM software is better customer retention. Well, were you only thinking of adding new customers to your list? Indeed not, because you know that your existing customers are equally important as the new ones. And you would not like to lose them at any cost!
Having a better relationship with the existing customers is important as they are the ones that can spread good words for your brand. If you cater to their needs and offer them special deals, the chances of getting new ones will increase. But doing that much work manually is next to impossible. That’s where we have real estate CRM software!
Real estate CRM software offers features like a chatbot that promotes quick and automated responses, special deals and coupons for existing customers, better deals, and much more needed to entice existing customers. Plus, you can also run referral ads to win new customers while making the old ones happy.
So, that was all about the amazing benefits of real estate CRM software. Besides the ones mentioned above, we certainly have many other benefits like better sales, personalized marketing, customer segmentation, user analytics, etc., that CRM offers to the real estate businesses. However, we have focused on the most important ones as per today’s market trends.
In short, we can say that today’s digital era calls for quick and personalized services, and CRM helps your business to offer such services to your clients. Right from identifying the needs to listing your properties as per the user’s interest, a CRM solution helps you do everything quickly and automatically. So, when are you planning to implement a custom real estate CRM solution in your business?