Holidays and festive times of year are ideal times to boost sales and attract new clients. Because of this, we’ll walk you through the process in just four simple stages.(promotion strategy)
The top techniques for organising, launching, and managing seasonal campaigns will be taught to you. Additionally, we’re adding some advice to help you make your seasonal popups successful. Use the advice in this article to optimise your marketing initiatives for year-round success.
Start with the most crucial action, which is spreading the word.
Step 1: Before your launch, spread the news with a pre-event campaign.(promotion strategy)
Don’t hold off on telling everyone about your major event until launch day.
Make a campaign to build a list before the event to raise awareness earlier.
A successful pre-event promotion serves as an announcement of your impending event. Additionally, it’s the ideal time to start growing your email, SMS, or Messenger list. Once your seasonal event launches, you’ll use that list to communicate with subscribers.
Here is our two-step procedure for ensuring a successful pre-event launch.
Part 1: Use a popup to target visitors(promotion strategy)
With a pre-event popup informing visitors of your launch date, you may draw attention to your major events. Here, you only want to provide a brief overview of what clients might expect. You can add:
How long your seasonal marketing campaign will last.
Customers can save up to 80% off (“Up to 80% discount!”).
Send messages just to site visitors who actually want your stuff. You may, for instance, focus on visitors who have been on your site for at least 30 seconds and have looked at two or more pages.
We advise releasing your pre-event popup at least a week before to the start of your seasonal promotion. This offers you sufficient time to create a quality list, and it gives your customers sufficient time to get ready for your sale.
Quick Reminder: You’re welcome to begin your pre-event promotion early. The latest advised period for a campaign teaser is one week prior to debut, though you can start sooner if you choose. If you’re organising a significant seasonal campaign, think about launching your pre-event popups a month in advance of the main event.
Part 2: Disseminate the message via social media(promotion strategy)
You most likely have followers on social media who would be enthusiastic about your campaign if they were aware of it, but they don’t frequent your website frequently enough to see it. By marketing your pre-event campaign on social media, you can reestablish contact with them.
Gymshark always does this before to the start of a seasonal event to raise awareness and generate interest in the sale.
Also, they didn’t just make one post. They produced a number of pre-event posts in the days before the start of their campaign.
Use the same strategy to ensure that your audience doesn’t overlook your seasonal advertising. To tempt followers with the items included in your sales event, try promoting several products in each post.
Step 2: Inform clients about your seasonal marketing initiatives
You obtained a list of interested subscribers eager to take part in your seasonal event thanks to your pre-event advertising. Now, remind those potential buyers about your seasonal event when it starts.
By encouraging clients to buy your top-selling products, you can make your emails attractive. To keep them engaged, try leveraging urgency and FOMO (Fear Of Missing Out).
The following suggestions can help you enhance email conversions:
Your email should include a countdown timer. This feature is available on well-known email marketing systems like Klaviyo, Mailchimp, and Campaign Monitor, all of which integrate with OptiMonk.
Use expressions like “just 1 day remaining” to alert clients to the impending expiration of your deals.
Let customers know when you’re out of popular items. Customers will be encouraged to purchase from you when they see a statement like “just 5 items remaining” next to a product.
When deciding how many emails to send, there is no magic number. The length of your campaign will determine this.
When sending numerous emails throughout your seasonal event, consider using our timeline:
1. As soon as your campaign is live, send your first reminder. Customers should be encouraged to take advantage of your exclusive deals.
2. Continue sending follow-up emails throughout the course of your campaign. Use the urgency and FOMO strategies we discussed earlier in this situation.
3. Send out a final email to clients an hour before your campaign expires, reminding them that they still have time to save money.
Check out the follow-up email to see how they convey a feeling of urgency.
In order to alert customers that things are quickly selling out, the title beneath the primary image now reads “in high demand.” Pieces are flying out, and they further emphasise this idea by saying things like “if you don’t, someone else will” in the description.
In order for buyers to see what is being grabbed up, they also show images of their best-selling products.
Step 3: Promote your seasonal campaign via influencers.
Make the most of your seasonal marketing as an opportunity to collaborate with influencers if you already do so. By advertising your campaign on social media, they can connect with clients outside of your network, bringing you brand-new users to interact with.
Step 4: Send tailored onsite messaging to your visitors.
We looked at how you may advertise your seasonal event using email and social media. See how OptiMonk can help you use popups to target website visitors for your campaign.
Check out the themes and templates in our Inspirational Library. For holidays and other special occasions, we provide a variety of themes, including:
- Cyber Monday
- Seasonal Sales
- Return to School
- Christmas Eve
- Valentine’s Day and other events