During the COVID-19 pandemic, Australians have been obliged to deal with QR codes when checking into facilities for the past two years in order to enable contract tracing. As a result, the majority of individuals in this country are now familiar with QR codes and use them on a regular basis. Leading greenlife businesses who have adopted their use are seeing enhanced inventory tracking and more effective marketing efforts as a result of their use.
Masahiro Hara, an engineer at Japanese industrial equipment manufacturer Denso Wave, devised the rapid response (QR) code in the early 1990s to track car parts at factories1.
The QR code is a two-dimensional variant of the barcode that can transmit a wide range of data almost fast when scanned with a mobile device, such as a basic smartphone. QR codes may hold more information than one-dimensional barcodes since they are two-dimensional2. They divide QR codes into two categories: static and dynamic.
Which CR code should you use: static or dynamic?
Once the code has been formed, the information included in a Static QR Code is fixed and uneditable. They’re ideal for personal usage as well as the QR Code Application Programming Interface (API), which is essential for producing huge batches of codes for employee IDs, event badges, technical product documentation, and more2. Static Codes, on the other hand, aren’t great for businesses or marketing campaigns because they don’t collect data or allow for post modification.
Dynamic QR Codes enable you to update, amend, and change the type of QR Code as needed, making them more ideal for business and marketing purposes2. They also enable you to track the results of your marketing campaigns and acquire insights from scanning. The QR Codes’ metric tracking tool allows you to better understand the strengths and weaknesses of your campaign, discover more about where and who your audience is, and improve how you provide material on your website, social media platforms, and through print marketing.
We can find QR codes on business cards, banners, posters, pamphlets, labels and stickers, social media, brochures, product packaging, websites, and t-shirts, among other marketing materials. They also use them to keep track of goods.
How are QR codes being used by green businesses?
Guru Corporation is a company that specializes in providing
According to Guru Corporation’s Sales Director Nick Lowe, QR codes are allowing everybody, including his employees, to acquire the information they need more quickly and conveniently.
“We labeled every single item that comes into our warehouse with a QR Code for our inventory,” Nick explains. “When our employees go to collect stock, they quickly scan it with their phone, and it will automatically register that the stock has been taken out of our inventory.”
Since 2020, Guru Corporation has owned Tytags, a manufacturer of pictorial and push-in plant tags. They collaborated with PlantFile to develop “talking plant labels.” Each of these labels includes a plant image as well as basic cultivation and maintenance instructions. Customers can listen to an audio file with plant information by scanning the QR code on each label. There’s also a link to a website where you may get further details.
“Imagine you’re out shopping at your neighborhood nursery. “You can now scan this QR code, and it will offer you the choice to start talking to you,” Nick adds. “Sometimes you only have a small tag with some printed information, and it does not really provide you all the information you need.” It will begin by telling you about the plant, including what conditions it prefers and where it originated. It goes over a lot of information that would normally be unavailable on a small plant tag. So I appreciate that you can hear anything as an audio message rather than simply a written word, since a lot of folks, especially the elderly, have trouble seeing small writing.”
According to Nick Hutchinson, General Manager of Fernland, the company has only recently begun to use QR codes in the last year. Customers can order pre-emergent herbicides from Fernland utilizing QR codes instead of going to their website and navigating through it. “If our client well receive this, we will use QR codes more frequently,” Nick explains.
“You can point someone who has interest in one product in the right direction.” “Our consumers can click on the QR code on their applicators to go to a number of various pre-emergent items that they could be employing,” Nick explains.
“We’ve started using a QR code on our new business cards to link our turf customers with a private Facebook group called the Fernland Turfys where we share product information with them and offer any assistance they ask for,” Nick explains. With only one click, we will transfer our business information right to your mobile phone when you scan this QR code.”
According to Nick, QR codes might assist pique your clients’ interest in gardening and keep them coming back for more.
“QR codes can show customers what a plant will look like so they get a better idea of how it will look in their garden,” Nick says. “And we can use QR codes to share photos of other plants that are suitable for planting with that plant, thus providing an upselling opportunity for your business.”
“Because we can give a lot more knowledge in a lot less area,” Nick claims, “QR codes may also mean smaller labels and less merchandise going to waste.”