Online Dating in simple terms refers to the arrangement of an informal meeting known as a Date, between two parties via the Internet. The most important aspect of Online Dating is that the Internet serves as the medium for the arrangement of the meeting between two persons. There was a time when dating between two persons primarily took a lot of time, work, and above all patience. These days, in a single click people, can instantly connect and with just a left or a right swipe, their profiles can be matched. After, the match, individuals can then start a conversation with their partners and consequently move forward towards arranging a date.
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However, although it is very easy to register and start using matchmaking apps/websites, getting more and more leads in for a particular profile is not that easy. With more than 125 million registered profiles on somewhere around 1200 large and small matchmaking sites, the problem of plenty has seeped deep into the industry. People nowadays use various tools and tricks to attract potential partners onto their profiles. The rise of Artificial Intelligence (A.I) has also made it harder for just an average user to get more and more options for matchmaking.
The user base of the most popular dating companies like Tinder, OkCupid, Bumble, and others has been on a continuous rise. This all signals that the online dating trend is not only going to expand in the future but also, will replace the traditional dating method. It also suggests that people are ready to connect to strangers if they find someone who matches their vibes.
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In this article, we will try to cover certain pointers, and suggestions that might boost lead generation onto the user’s dating profile. It will help the person in getting more and more choices for his/her next date.
1. Great Visuals
Dating and especially Online Dating is a highly visually sensitive matter. Although people incorporate many pictures, they think that is attractive but it is the quality and not the quantity that matters. Furthermore, people might reject the profile in the first place itself, if the visuals in the first pic itself are not attractive. Profile Image and the First Image on any of the dating platforms should have a minimalistic background, and an all-person focused picturization. Noises and distractions in the background distract the prospective partner’s focus from the surroundings of the pic and not on the person in the pic. These profiles are most likely to be rejected, as the background of the image might distract people. Users have to remember the saying of First Impression is the Last Impression in this case.
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2. Biography
The next important focus after the selection of the perfect profile pic is the profile bio or the short description of the user. This is the most important part of getting more leads on the profile. Users should avoid both, the use of single words and short phrases/ quotes, and the use of long paragraphs. Instead, people should write words relating to the qualities that truly relate to their actual personalities. Users should also use certain words in the bio that links directly with their profile pictures. People will find it more engaging if the profile image and the bio written match. The greater the two matches, the more are the chances of getting leads.
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3. Use of Keywords
In today’s era, AI and Machine Learning have taken over all the possible online platforms. The use of extensive Search Engine Optimizations (SEOs) techniques is being implemented in every possible avenue where lead generation is required. Online Dating Platforms too are also not an exception. Smart users have started incorporating web-optimized keywords and words that are currently trending. Users take the help of sites like Google Trends and Google Keyword Planner for incorporating the most used, searched keywords/ trends onto their profiles. Most of the AI on the dating app platforms automatically pushes up these profiles and consequently helps users in getting volume leads.
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4. Targeting
It is not possible to engage with every other person on the dating platform. Users should target the prospective partners based on their interests. Almost all the online dating platforms ask the users for their preferred partner type and about their hobbies and interests. Users must select the appropriate categories because it is based on these categories, that potential partner profiles will be displayed. The inherent AI of the dating apps/sites will display partners based on the user’s selected categories and hobbies/interests.
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5. Status Updates
Just like any other social media platform, status updates are necessary for dating sites as well. Regular status updates help in many ways. Firstly, it helps in conveying the message, that the user is highly interactive, open to conversations, and a free-minded person. Secondly, the more is the activity in the app/website the more is the leads that the profile is likely to get. This is because the AI of the app marks the users as active and shows their profiles to more prospective partners. This is the reason why, when the user starts minimizing the app usage, he/ she gets fewer and fewer leads.
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6. Travel Updates
Dating apps display leads based on the location set by the user. If the user is traveling then, he/she should update the location to the place of travel. This will help the app to process leads near the user to gain maximum engagements. This also boosts the user’s profile visibility due to continuous interactivity.
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7. Storytelling
Storytelling is an art that holds importance in almost all fields. In the online dating world, a user should be able to narrate a story. Although it is neither recommended nor allowed to express the storytelling via words beyond a certain limit, pictures can play a pivotal role in this. The gallery of the user should be poised in such a way that it depicts all possible shades of the user. Pictures for example can include Black and White, Retro, Cold, Sepia, and Festive themes. This would make the prospective match feel as if they are, viewing all possible seasons of the user’s life. Chances are very high for engagement if this strategy is followed because it would convey personalization and frankness in the user’s dating app profile.
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These were some of the tips/ suggestions that users can follow to get maximum leads onto their dating app/website profiles. The Online dating space is getting a lot of traction, and more so during pandemic times. People, who were alone in their houses due to lockdowns/ restrictions flocked onto these sites for getting someone to talk to.
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The Online Dating Industry has not only seen a rise in the user base of free downloads but also in the user base of paid members. This rise in the user base can be seen in the rising revenues of the famous dating apps. Apps like Tinder, OkCupid, Bumble, and others have banked big profits in these times.
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It is because of this unprecedented growth, it becomes essential for users to optimize their profiles in every possible way to gain maximum leads. The rise of options has forced users to make their profiles more and more interesting and engaging to stand out from the competition.
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