You might be thinking that there are millions of videos on YouTube and it’s going to be difficult for your brand to stand out. After all, if so many other companies are also shooting video, then what chance does your company have of getting discovered? Well, you’re not alone in thinking that. But fear not! With a little bit of research and a careful eye toward the content that is relevant to your niche market, you can find your niche on YouTube.
YouTube is the second most-used website globally after Google Search. It is a video-sharing site where people upload their videos and others can watch them as well. Anyone with an Internet connection can upload videos and share them with the world. This has made it one of the best places for brands to showcase their products and services.
However, this also poses challenges for brands who want to get discovered by viewers who are specifically interested in their niche market or product type. Let’s explore how you can find your niche on YouTube so that viewers within that market segment or product category see your brand’s authentically unique content instead of hundreds or thousands of other videos from other companies trying to sell the same thing everywhere.
Conduct a Competitive Research
Before you get into the nitty-gritty of finding the best YouTube channels for your niche market and creating content for them, you should conduct competitive research. Competitive research is the process of studying and analyzing your competitors to find inspiration, learn, and succeed. To get inspired, you can look at your competitors’ content and see what works.
After all, what’s better than finding inspiration in someone else’s content? But, before we get into that, let’s discuss when and how you should conduct competitive research. When to Conduct Competitive Research on YouTube You should conduct competitive research on YouTube whenever you’re unsure of what to create next or what channels to feature on your social media posts.
When you’re creating content and looking for inspiration, you can look at your competitors’ content for ideas. How to Conduct Competitive Research on YouTube Most people research their competitors by simply searching for their brands and competitors on YouTube.
But, that might not be enough if you have hundreds of competitors in your niche market. So, you can also conduct more thorough competitive research by first looking at your competitors’ names, keywords, channels, and video titles.
With this information, you can use the YouTube search bar to find similar videos and perform a search to find competitors’ channel content.
Find and Rewrite Keywords for Your Niche
The next thing you need to do is to find your competitors’ keywords and find related keywords that you can use as your own. Many tools can help you with this, but we’ll use Keyword Shitter. Keyword Shitter helps you find Google autocomplete synonyms, related keywords, and alternate keywords for YouTube videos.
You can enter your competitor’s YouTube channel URL, channel title, and video URL and Keyword Shitter will return keywords and related keywords for you. If you’re looking for long-tail keywords or those that are less common, you can also use Autocomplete for Keywords. With Autocomplete for Keywords, you can enter your keyword, autocomplete will show you related keywords, and you can hover over the keywords to see autocomplete suggestions for that keyword.
Now that you have your keywords, you need to find related videos that use those keywords. To do this, simply enter your competitors’ videos’ keywords and Keyword Shitter will show you related keywords for each video.
Build an Audience Before You Create YouTube Videos
Before you start shooting your first video, you need to make sure you have an audience that’s interested in your content. Yes, you need to build an audience before you start creating content. This is not a one-time thing.
You need to consistently create content for months or even years until you have an audience that’s interested in what you’re doing. You can use a couple of strategies to build an audience for your brand. The first one is guest blogging. Guest blogging is when you write for other brands’ blogs and post your content somewhere else on the Internet.
If you write for high-quality blogs, you can get hundreds of thousands of views on these posts without any additional work. The second strategy is to create your blog. While many marketers see blogging as a waste of time, the truth is that almost every blog post you create will help you build your audience. Ultimately, the best strategy for building an audience is to create content that you’re passionate about.
Create High-quality, New Video Content For Your YouTube Channel
Yes, you need to create high-quality, new video content for your brand. But, don’t stop there. You also need to repurpose your older videos, create bonus content, and create special bonus videos to drive traffic to your channel and increase your channel views.
Repurposing older videos can help you gain back old views and increase your overall video views. If you’re having a hard time getting views, you can buy YouTube views, just make sure that it is legit. Bonus videos are similar to bonus content that you find on other YouTube channels.
But, instead of just posting the same video again, you can create unique bonus videos. Use images and sound effects, and add annotations to increase your brand’s visibility.
Wrapping Up
Finding your niche on YouTube can be challenging, but it can be done. With a little bit of research and a careful eye toward the content that is relevant to your niche market. You can find your niche on YouTube.
Before you start creating videos, you should conduct competitive research on your competitors. Find keywords and related keywords that you can use as your own. Build an audience before you start creating content, and create high-quality, new video content for your brand. This will help you get discovered and build a loyal, engaged audience around your brand.
