Do you know that most of the companies get their first website way off the mark? The reason is simple! Unless the owners are technologically savvy or have extremely clear idea of the benefits of professional website, for most companies it is more like a thing that you have to have since everybody else has one. Another reason is whether the company builds its website in house or hires professionals to develop it, website requires a certain commitment from the company management. Many senior staffs don’t understand the seriousness of the web project as they don’t have enough knowledge of what a professional website is capable of doing.
Today, most of your business processes can be managed through your company website.
Using web technology skillfully companies are in a position to grow business many folds and generate significant sales through the Internet. Sales increase of 40 percent to 50 percent within the first year of launching a professionally find company website based on name is not isolated cases. If you want to get your website right from the first time, or would like to revamp your existing website to a more aggressive sales channel that generates revenue, the following suggestions will help you getting the desired results.
Before you set out to build your website you should pull together enough content for your site.
In the Internet content is the king! The number one reason for people to go online is to find information that they are searching. That’s why to become a serious contender in the market you have to have a large number of pages with high quality content on your site. Once you know all the contents that you are planning to have on your website, the next step is to lay down the site structure. This might look complicated but there is a way out of it. Study the websites of your competitors those who are doing good on the Internet.
In offline world you probably already know who your competitors are.
You also probably know, at least to some extent, which keywords your buyers will use to find a company like yours. Now, do a search using those keywords or phrases, check out the companies that are ranking best in Google, Yahoo and MSN. If these companies are selling similar products or services like you, they are undoubtedly your primary competitors. A systematic research of companies that are exposed heavily in search engines will help you see which key market they are targeting, how they are doing this, what marketing and promotional methods they are using to attract customers, etc.
Here I have listed some must have stuffs for a truly professional website:
A good company logo
For any business whether it is online or offline it is important to create a brand name. Branding helps people to recognize your company and associate it with your products or services. Your company logo is a key component in your branding endeavor. That’s why you should consider developing a high quality, visually pleasant and easily recognizable logo if your company still does not have one.
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Ability to register on your site
One of the main ideas behind a business website should be to build a list of prospective customers. If a person shows enough interest in your products and services and feels it’s worthwhile to receive regular information from you and register at your website it means that he/she is a potential customer for your business. In order to entice more people to sign up, you should have a member’s only section with valuable content, discussion boards, electronic journals, etc. A registered member of your site should receive news and information from you regularly.
Search ability for the whole site
All the information available on your website should be at the finger tip of the visitor. Not all visitors have enough patience to browse through the pages of your site to find out what they are looking for. A search mechanism that covers your whole site allows visitors to find required information promptly.
