Here are four Content Marketing Trends to Watch in 2022. In addition to User-generated content, these trends include hyper-personalisation, AI-powered content, infographics, and content creation using artificial intelligence. In addition, these trends are likely to have a profound impact on the way brands market to their audiences. However, if you’re not sure how to make use of these trends, read on to learn about the latest trends.
Content marketing trends can continuously change to adapt to shifts in consumer behavior and technological developments. These shifts vary as some have minor effects while others create new approaches to get good results and reach their target audiences. Marketers must adjust to these shifts if they want to continuously deliver relevant and high-quality content to build trust with their target customers.
Marketers will need to adjust their content to improve their visitors’ engagement and allow people to search for the services through their preferred means. Some of these adjustments will involve design outsourcing to creatively present information and being empathetic to customers.
The current trends in content marketing include the following:
- Using interactive content
- Optimizing content for voice search
- Optimizing visual content using infographics
- Empathic marketing
Interactive content effectively increases a visitor’s engagement period and level of involvement with a particular brand. Among the different ways that marketers can implement interactive content include polls, quizzes, assessments, configurators, calculators, games, and others. These are not only entertaining, but they can also be informative.
While static content can be easily uploaded to a CMS, integrating interactive content can be more complicated. Interactive content needs to be planned with resources in mind. This is especially true if your website has limited resources. Whether you’re planning to create a video, a quiz, or ebooks, you should carefully consider the technical requirements for the content you’re planning to integrate. Once you’ve identified your needs, you can decide which type of interactive content would best suit your website.
One of the most popular forms of interactive content is a contest. By participating, users can win a prize or participate in a social media contest. These contests are particularly popular with restaurants. Not only do the likes help the brand gain more exposure, but they also provide an idea of engagement. By encouraging people to share their experiences and opinions, interactive content can help your brand gain more followers. The following are some tips to make your content interactive.
Before creating interactive content, think about the type of audience you’re trying to reach. B2C audiences will react differently to content created for them. For example, if your target audience is tech-savvy and highly technical, try to create interactive content that appeals to them. A good way to determine what types of interactive content will resonate with them is to bookmark content that has already been successful for your audience. One format of interactive content that’s manageable and effective for marketers is a quiz.
Many people also search for the things they need to buy through Siri, Alexa, and Google Assistant these days. Because of the popularity of voice search, marketers must start optimizing their content for voice search. Marketers can try and improve their visibility through snippets, better content structure, voice assistants, and optimizing content for questions. This will be challenging for marketers because voice searches aren’t the same as regular text keyword searches.
Besides optimizing for voice search, marketers must also optimize their content using infographics. Text alone is no longer enough since the human brain is more attracted to images and analyzes them quickly. Relying on white label graphic design services will ensure that marketers will have high-quality infographics. Using them makes it easier to share their content through social media and blogs.
Marketers will need to do more to engage with their customers constantly. One more thing that marketers must keep in mind is empathic marketing. This is one more trend to keep in mind to stay competitive in the industry. Marketers can learn more through this infographic article by Digital Marketing Philippines on 2022’s content marketing trends.