When it comes to Amazon PPC, understanding the factors that contribute to costs is the first step in taking control of your spend. There are a few key things to keep in mind when it comes to Amazon PPC costs. First, the cost of running an ad on Amazon varies based on a number of…
There are a number of reasons why Amazon is such a powerful sales platform. One is that it has a huge customer base. Over 300 million people worldwide have an Amazon account, which gives businesses a vast potential market to sell to. Another reason Amazon is so effective is that it offers a highly personalized…
Since Amazon’s advertising service, Ott, launched in March of 2018, it has been a boon for small businesses and sellers. Ott offers a unique and powerful opportunity for sellers to target their products to Amazon Prime members. Sellers can use Ott to create sponsored product ads and display them when customers search for specific terms…
If you want to take your Amazon SEO up a notch, you should use better keyword match types. Match types are the specific words and phrases that you insert into your titles and descriptions in order to trigger Amazon’s search engine optimization algorithms. By using more specific terms, you’re more likely to rank higher for…
Amazon advertising can be expensive if you’re not careful. You need to understand how the system works and what you can do to keep your costs down. One way to save money on Amazon advertising is to target your ads correctly. Make sure you know your audience and target them appropriately. You can also use…
As an Amazon seller, you know that competing in today’s market requires a comprehensive online marketing strategy. Paid search is a critical piece of any successful Amazon marketing plan, and Amazon PPC campaigns are the most effective way to reach shoppers who are actively looking to buy products on Amazon. There are a few reasons…