5 Ways To Increase Website Conversion Rate That Will Increase Your Internet Sales With A Free Promotional Product Sample.
What keeps you up at night?
It’s a good question to ask yourself once in a while. For most eCommerce entrepreneurs, one answer is the thought of lost revenue when potential customers leave your website without making a purchase. That’s about 97.4% of your visitors, according to the accepted industry average conversion rate. Are you sure your site is converting visitors to customers at the best possible rate? If so, you probably get a better night’s sleep than most.
If not, you’re probably floundering and thinking of ways to increase website sales. You might think you’ve already tried every little tip or trick to optimize your conversion rate. Do you have a strong call-to-action advantage? Have you ever A/B tested different messaging using tools like Landing Page Optimization? The web is constantly changing. If you’re not sure there’s room for improvement, it’s clearly time to consider how you can take your website to the next level to increase online sales with a value-added promotional benefit.
1. Lure your prospects with the right cheese.
Online shoppers today are more sophisticated. You should assume that your potential customers will evaluate three to four competitors before making a purchase decision. You need to stand out and provide the right bait to get your potential customers to stop and buy on your site rather than going to a competitor. In some cases, merchants need to find a special type of cheese that will make the mouse click on certain shipping options or up-sells. Getting creative with what bait you use will increase your conversion rate if you know what type of cheese will cause a mouse click.
2. Create a value-added proposition.
Sometimes you need to go beyond your product line to find a potential partner that could benefit from cross-promotion. Some gift items may be presented as bonus offers that would bring high perceived added value, such as volume discount phone cards. Such an item could even be marked as a special thank you with added value.
3. Offer free giveaways that create a viral marketing buzz
Think about a gift or promotional item that potential customers will always have with them, such as in their purse or wallet. Giving away this item is what creates a viral marketing buzz to increase buzz, brand awareness and ultimately more internet sales. An example of giving away a free co-branded phone card is a great way to get your customers to carry your brand at all times and increase repeat orders and referrals. Gifts such as phone cards are especially effective because they are designed to be reused. As a result, the customer will be exposed to your brand seven times more than experts say is necessary before a prospect is ready to convert to a sale or change an order. It’s also likely to punch above its weight in endorsements.
4. Create a personalized benefit
Always look for ways to personalize your offer. Instead of we or I. talk to the customer individually as you. Make your prospects feel special, elite, and make it personal in any way you can when you’re giving away a value-added benefit. Customize your gift when possible and find a partner to cross-promote co-branded personalized items.
5. Donate an item with a high perceived value:
Offering something FREE is always nice. But the word free can carry negative connotations. You always want to keep the perceived value of any gift or offer high.
Example:
Get a free phone card with your order today
vs.
Get a free phone card worth over 1 hour of free calls to the US and many other countries as a personal thank you for your order today.
Get your leads today and give them an incentive to buy on your website. Now is the time to find your special cheese that will get your prospects to click on your personalized benefit with high perceived value.
conclusion
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