If you are a dentist and find it difficult to market the dental clinic and draw the attention of new patients to your business, you are now in the right place.
In this topic, we will explain how to produce content that will attract patients to the dental clinic. While making patients feel more comfortable coming to your clinic.
But if you, as a dentist, are wondering what content marketing is? Let us tell you about it in a very simple way. Content marketing is creating, publishing, and distributing content to a target audience over the Internet.
Since you own a dental clinic, this audience will consist of current and potential patients waiting for you to provide engaging content that helps build trust with them.
You can also learn more about the medical marketing service provided by the healthcare marketing agency.
Dental clinic tour:
One of the content marketing ideas we give dentists is a tour of their clinic; the best place to start building trust with those with dentist anxiety is to create a video to showcase your clinic.
If you include the video of the tour on your website, statistics show that you can expect:
- A 157 percent increase in vital search engine traffic.
- Your site is 53 times more likely to reach the first page of results on Google.
The dental clinic tour video is also a great way to showcase your friendly and helpful staff, so be sure to include them in the video.
Competitions and challenges:
Challenges are a great way to engage with your patients, as you can accomplish two things with challenges:
- You can achieve your goal of helping people with poor oral hygiene. This is by launching a challenge that encourages healthy habits, for example, flossing the mouth for 30 consecutive days.
- Another feature of challenges is engagement building with the dental clinic, where you can create social media in the healthcare marketing for the challenge. To enable participants to interact throughout the challenge.
Once the participants are active in the challenge, they will share it with their friends and family, which will help more people to discover the dental clinic. You can also offer a reward to the winner of the challenge, which gives the challenge value and thus encourages more people to participate. In addition, dear dentist, you can make sharing the post and using the hashtag a condition of the challenge to increase engagement.
Featured Member of the Month:
Another idea to boost content sharing is to have a featured patient or member on your social media channels. Just like a challenge, it’s a great way for people to share their dental clinic with their friends and family.
Live broadcast:
Live broadcasting is an important feature that a dental clinic should use, as a recent study showed that 82 percent of people prefer brand live broadcasts over social media posts.
But what does this mean to you as a dentist?
This means that if you do not go live on social media, you may lose:
- Increase engagement and keep followers.
- Stay away from your competitors.
And since live broadcasts are preferred over general social media posts. You can consider replacing certain types of content with live broadcasts.
Create valuable content:
Every content a dental clinic produces for social media must be designed with patients in mind. But most importantly, the content needs to provide value to existing and potential patients so that they all interact with your brand.
Summary:
Marketing a dental clinic requires effort, time, and money, so we advise you to contract with a specialized company to do it for you, as you can rely on a healthcare marketing agency Company’s services.
Click here to read more articles
